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INVASION OF THE GIANT BILLBOARDS – Abuja

Parts of our beautiful city views in  Abuja are being destroyed lately by the invasion of  Giant  Billboards.

Hillsign

About a decade ago we launched one of the biggest outdoor campaigns in Abuja which was the famous www.AbujaCity.com sign on the hill next to city gate, inspired by the original Hollywood sign on the hill.

Almost a  decade on, we are pleased to point out that the Nigeria at 50 sign on Aso rock is yet another take on this concept. Imitation they say is the best form of flattery.

 

 

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The issue today is different; our city views are under threat today by people constructing all kinds of giant billboards.

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The word giant is used here because it seems these billboards are simply being built to dwarf previous attempts at outdoor advertising. IMG00279-20110605-1142 (2)

 

 

 

There’s obviously more corporate investment in this sector , You can tell by the kind of infrastructure in place  and the round the clock manpower being deployed. 

 

 

But in all honesty it’s time to call this to question.

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After the recent inauguration, we had an international  film crew in town, assisting in producing a movie to highlight attractions within our beautiful city.

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It was sad to note that at various intervals our filming seemed to be interrupted by one of these giant billboards occupying the Abuja Skyline. Trying to film various city attractions became a tricky exercise.

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What can be done about all this? Who is paying attention?

If you need help putting up cutting edge billboards please contact us, at least we'll try to be creative and original  after more than a decade in this industry , we can authoritatively say , It is not the size that matters , it is how well you can do what you do, when you do what you do. - Right Click!

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