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Sir Alan Sugar under fire over 'Nigeria insult' on The Apprentice

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By  Martin Bentham,

He is used to handing out the criticism. But today Lord Sugar was on the receiving end as Nigeria's High Commissioner in London accused him of insulting millions of his countrymen.

In a statement, His Excellency Dr Dalhatu Sarki Tafida accused the Apprentice boss of making “demeaning” and “spurious” comments about the African country on his hit BBC show The Apprentice.

His Excellency accuses the peer of smearing Nigeria's reputation with an “unprovoked” and “damaging” attack based on his sordid dealings with one individual.

It comes after Lord Sugar suggested that Nigerians could not be trusted over financial promises.

During the opening episode of The Apprentice, the peer asked contestant Stuart Baggs why he should not be “fired” from the show.

 

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